Principles
Simpleflo is built around a few guiding ideas. They are not slogans. They are design constraints that keep the work honest and the experience cohesive.
Simple defaults, with depth when you need it
A tool earns trust when it feels understandable on first use. Simpleflo starts with defaults that are easy to grasp and hard to misuse. Depth still matters, but it should appear when the user is ready for it, not as an obstacle at the beginning.
Security as the baseline
Security is not a setting you turn on later. Simpleflo is designed to be safe by default, with clear controls when a user chooses to override. The goal is to make secure choices feel like the natural path rather than the advanced path.
Cohesion beats cleverness
A cohesive experience reduces mental load. Simpleflo aims for consistent patterns across pages, clear language, and a layout that makes the system feel learnable. A tool should feel calm, not noisy.
If users stop thinking about setup, we did our job
The work that matters is what users are actually trying to do. Simpleflo exists to remove repetitive wiring work so attention can stay on the task, not the configuration.
Delight is earned through craft
The goal is not to impress with gimmicks. The goal is to make the experience feel so thoughtful and useful that people naturally share it.