Clarity for AI work.
Simpleflo is a small studio building calm utilities for a noisy AI world. The goal is simple: help you get useful results from AI faster, without spending your time wiring things together.
Less setup. More momentum.
AI work often breaks down in predictable places. You find a dozen utilities that claim the same thing, but it is hard to compare them without bias. You collect documents and notes, but they stay scattered across folders and tabs. You install connectors and servers, but each client expects a different configuration and a different workflow.
Simpleflo exists to reduce that friction. Each tool is designed to make one part of the work feel clearer, more cohesive, and easier to trust.
- Make decisions with clearer comparisons.
- Explore knowledge with visible grounding.
- Bring your own context without turning your system into a science project.
Utilities
Three utilities, one intent. Each one is focused on a specific kind of clarity, so you can move from curiosity to action without getting stuck in setup details.
AI database
Kinetiq
Kinetiq helps you choose AI utilities with less guesswork. You can browse a curated catalog, compare multiple options side by side, and use Ask AI Matchmaker to get tailored recommendations based on your needs. Matchmaker shows a percentage fit, explains why it made the call, and offers strong alternatives so you can decide with confidence.
Knowledge explorer
Scientia
Scientia is a research assistant that helps you ask better questions across your own materials. It retrieves the most relevant context, shows you what it used, and can combine world knowledge when your question needs outside background. It also supports A/B testing and graph-based exploration for deeper work, so you can learn what approach works best for your use case.
Personal context + connector hub
Conduit
Conduit is designed for people who want AI utilties to feel personal and powerful without constantly re-uploading files and reconfiguring connectors. It helps manage MCP servers as a guided, secure experience, and it supports a private knowledge base so you can bring your own context to the utilities you use every day. Instead of dumping piles of documents into a model, Conduit builds a usable knowledge layer and serves the precise context your AI utility needs.
Principles
Simpleflo is built around a few ideas that keep the work honest and the experience cohesive.
- Start with simple defaults that feel obvious.
- Make security the baseline, not an add-on.
- Keep the interface cohesive so the system feels learnable.
- Do the wiring once so users can focus on the work.
- Earn delight through craft, not hype.
Latest Insights
View all articles →Asking better questions from your knowledge
Why simple tools often outperform complex suites, and how we apply this philosophy to everything we build at Simpleflo.
Bringing private context to AI safely
AI feels magical when it has the right context — and awkward when it doesn't. The trick is that more context isn't the same thing as better context, and the difference is where usefulness and safety live.
Choosing AI utilities without guesswork
How to cut through the noise and select tools that actually fit your workflow, using the 'jobs to be done' framework.
Grounded by design
- Traceable answers that show where information came from.
- Comparisons that reveal tradeoffs instead of slogans.
- Safer connectivity that treats untrusted code with caution.